Ethical concerns around the use of AI are growing as COVID-19 stimulates deployment, but poor governance erodes trust.
Summary: Individual investors are intimidated by overly complex IR sites and need simple summaries of financial data. Both individual and professional investors want the company’s own story and investment vision.
All of the professional users had the same general conclusion: They would not rely on a company’s own website for most finance data. Instead, they’d use specialized services that their companies subscribe to, such as Bloomberg, Reuters, and First Call.
Investment professionals often rely on downloading large amounts of financial data into their own modeling tools or spreadsheets, and they prefer doing so in standardized formats from a single source so that they can easily compare multiple companies.
This does not mean that companies can ignore professionals when putting IR information on their own websites, but it does mean that companies must be resigned to having their websites play a secondary role in satisfying professionals’ information needs.